Skis That Give Back
evo, Armada and AI have collaborated to produce a limited quantity run of 35 early release 2021 skis. Sharing the same ethos of sustainability and community development, the partners debut a new design of the 185 JJ UL.
Featuring a lightweight Caruba Core, AR Freestyle Rocker, and beveled Smear Tech bases, the ARV JJ 116 UL is one of the best-performing backcountry freestyle skis on the market. The top sheet and base are a blank canvas with a signature “le canari” — a symbol of JP’s legacy. First presented to the public as a mural in the standout street segment from Sherpas Cinema’s All.I.Can., it has since become a permanent installation in Nelson, BC. The canary was created as a simple nod to JP’s partner Ingrid, for her birthday. He drew it to make her smile and he wanted to include her in what can now considered as creative infamy. Like any true symbol, the impact lies in its ambiguity, its simple presence. To us, it conveys many of the positive attributes JP and AI share with the world: hope, freedom, creativity, innovation, imagination, positivity and so much more.
It’s a good bird. 100% of the profits from the sale of the skis benefit AI’s Canary Club which helps young people safely experience the backcountry.