The JP Memorial: part 5 - Whistler - Press Release



Alpine Initiatives hosts a series of events to honor their founder JP Auclair. 

March 5th, 2019 – Carbondale, CO – The 5th Annual JP Memorial (JPM5) will be held once again on Whistler Blackcomb, April 10- 11, 2019. JP was not only one of the greatest skiers to ever live, he also gave back to the mountain community by starting the non-profit organization, Alpine Initiatives.

Alpine Initiatives takes this time every year to bring the ski community together in a celebration of the life of JP.

"We are excited to continue the JP Memorial in Whistler by collaborating with World Ski & Snowboard Festival (WSSF) to bring the event to life. It’s a great fit to host the event as Whistler meant so much to JP. It gave him friends and a community, opportunities to grow as a skier, and shaped part of who he was. It will allow a broader audience to celebrate the legacy of JP and grow the awareness around Alpine Initiatives.” ~ Ingrid Sirois

The JP Memorial is a gathering to remember a friend, a father, a hero and to simply have fun. It’s an intimate springtime event comprised of some pros, some ski-industry types and a bunch of people who simply love the mountains. Open to the public - everyone is invited and encouraged to join.

Lineup of Events:

April 10th: Ski Shred Session  – 10am - 2pm: We will ski as a crew at the resort. A time to enjoy the beauty of the present moment and shred in honor of JP.

April 10th:  Get together and registration – 4 - 6:30pm  @ TBA : A time to enjoy good food, good drink, and good company. A time to just hang out and be together in honor of JP.

April 11th: Quarter Pipe Shred Session – 11am - 2pm @ Blackcomb Terrain Park
Meet @ FORLISE – 10am 
to head up the hill to the quarter pipe in the Blackcomb Terrain Park. Registration @ Blackcomb Terrain Park – 11am: Sign up for the shred session on the quarter pipe. Don’t forget to bring your helmet.

April 11th: Freeski Trivia presented by Evo @ TBA – 5 - 8pm: Come one come all. Buy in individually or in teams to participate in the trivia night. Hosted by Micah Abrams (Former Editor for ESPN and Freeze Magazine, current Content Director of The Enthusiast Network). 

For more information on the event and to register, visit The World Ski & Snowboard Festival is a proud partner of this year’s event.

About Alpine Initiatives:

Alpine Initiatives connects people and mountains by fostering authentic experiences that pull you from the familiar to the untamed and nourish the body and mind. We build huts, high in the mountains, which celebrate the journey by offering a refuge for the human spirit to truly rest. We guide backcountry trips which offer a chance to unplug and connect with the natural world. These experiences help develop the skills needed to travel safely in the mountains, while providing the support to step outside one’s comfort zone. We gather every year to celebrate JP – his genius, humble creativity, kind spirit and desire to always do more. Inspire, Connect, Grow.


Alpine Initiatives is a 501(c)3 organization and is looking for outside brands and individuals to help sponsor this event. Please contact Ingrid Sirois at for sponsorship opportunities. 

Bruce Brodie