Once you go Armada, you never go back. The Armada JJ, the most versatile premium powder ski on the market, has you sailing over pillow lines, turning aggressively through the trees, and shredding the hard pack back to the lifts. To top off its unbeatable powder design, the JJ has also become the most socially conscious ski out there.

Alpine Initiatives and Armada have collaborated to release a Limited Edition Alpine Initiatives JJ. The AI themed JJ is probably the most recognizable ski on the hill: JP Auclair, AI and Armada co-founder, has designed a sick technicolor top sheet that expertly incorporates the AI logo. The same passion, inspiration, and innovation that define both Armada Skis and Alpine Initiatives have combined in this epic collaboration between the two organizations.

We at Alpine Initiatives cannot thank Armada enough for their unyielding support and confidence in our efforts. This partnership has become the model for the connectivity we seek to facilitate throughout the snow sports community. Thank you, Armada, for your generous partnership, we look forward to continuing to work with you in the future.

I had the opportunity to ride a pair of the AI JJs during the 2012-2013 winter season and I could not get enough. It was a bluebird sky powder day, the kind we spend all winter dreaming about. From my favorite tree line to the hike-to steep and deeps, I beat the boys all the way down the hill. Best. Day. Ever.

The AI JJs come in lengths 185 cm and 175 cm. They have both a tip and tail rockered design and positive camber under foot to promote optimal flotation in powder and superior control on hard pack. The lightweight wood core allows for high strength to weight ratio: you’ll be able to strap these to a pack for in-bounds hiking as easily as skinning through the backcountry. Also, do you typically think of a powder ski as a slower ski? Think again. The JJ includes Armada’s exclusive comp base, their fastest base composition. The JJ is no race ski, but if you’re looking for a one-ski quiver, the JJ truly does it all.

Armada produced two rounds of the Limited Edition AI JJs and we’re down to the final pairs of the second and final round. Riding a pair of AI JJs is a powerful statement: You’re one of 240 people in the world who not only shred hard but are also committed to extending your experience beyond the slopes to catalyze positive change in the global community. There are only six pairs of the 175s left so invest now for next season – invest in your own skiing and also invest in forwarding sustainable efforts originating from the snow sports community as a whole.


2012 Armada + Alpine Initiatives collab JJs from Alpine Initiatives on Vimeo.

The best part about the AI JJs – 100% of the proceeds from your purchase go directly to Alpine Initiatives. Become an ambassador of Alpine Initiatives and all we stand for by riding some of the sickest skis you can find. Use your JJs as a talking point to tell people on the hill about AI and our commitment to sustainable initiatives, and then send us pictures of your adventures on your AI JJs. We cannot wait to see where these skis take you! Show us by tagging your photos with #alpineinitiatives


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