Mountain Rider's Alliance
Location: Ashland, Oregon
Mission: To develop values-based, environmentally-friendly, rider-centric mountain playgrounds that encourage minimal carbon footprint business practices, while making a positive impact in the local community.
Program: The Mountain Rider’s Alliance is guided by a triple-bottom-line philosophy of environmental stewardship, community engagement and a rider-centric approach. Since the 1980’s, roughly one third of US ski areas have closed. Smaller, community-based hills have been particularly hard hit, as have the surrounding mountain communities and local economies. In response, the Mountain Playground program is being developed to create a consortium of like-minded, independent ski areas, which collaborate to keep mountain communities and their treasured recreational resources economically, socially and environmentally stable.