Journal

Is Climate Change Killing Winter Sports?

There is no such thing as an average winter anymore. Snowpacks are thinner, snow seasons are shorter and weather patterns...

November 09, 2016

The qualities of the AI JJ have come to represent the qualities that JP was known for. So, when you’re...

September 01, 2015

This week, in honor of the first annual JP memorial competition, we are celebrating JP and how he pioneered the...

May 04, 2015

Spring has arrived and Summer is on its way. It’s time to indulge that Wanderlust and go explore the magic...

April 13, 2015

The ski industry in California is being hit hard by climate change and the impact of the California drought has...

April 03, 2015

Now is the ideal time to plan for summer. A new season entails fresh adventures. This year, step outside your...

March 02, 2015

AI would like to present the newest version of the AI limited edition JJ, the AI JJ 2.0! They are...

February 17, 2015

The newest Mountains Are Awesome! series by local artist, Johannah K Hall, truly inspires and encourages in-the-moment appreciation and reflection...

December 18, 2014

As ski season is about to be upon us, grab one of these books to amp yourself up for the...

August 28, 2014

Because of climate change, the future of skiing could be very much in trouble come thirty or fifty years from...

August 14, 2014

A simple way in which we can travel more sustainably and continue to enjoy the mountains is by taking some...

July 17, 2014

The Spearhead traverse is a spectacular mountain route that connects the Whistler and Blackcomb backcountry through the Spearhead and Fitzsimmons...

June 20, 2014