Alpine Initiatives

In 2002, Armada Skis was born among a family of athletes, artists, designers and engineers who didn’t just push the envelope—they blew it wide open. Armada is no longer a suggestion of what a ski company should be. Today, Armada is distributed globally in more than 40 nations and embodies the cutting edge of the sport: Athlete driven, design obsessed and technologically superior.

Armada’s independence allows for a single-minded focus on the product, assuring that the skis always meet the needs of an elite team of riders who know what works. Skiers the world over who demand the best demand Armada.

Armada has been Alpine Initiatives’ biggest supporter since day one of our organization’s existence. Together we created the AI JJ in 2011, and Armada donated 100% of the proceeds from the sales of this ski to AI. Armada decided to step up their support this year by doubling the number of AI JJs they will create and sell, effectively doubling the donation they made last year. To find out more about Armada, visit http://armadaskis.com/

It is in Oakley’s DNA to identify problems, create inventions and wrap those inventions in art. Oakley has transcended sports to enhance the lives of consumers. More than 110 countries now enjoy a full array of market-leading products, including premium sunglasses, goggles, prescription eyewear, apparel, footwear and accessories. As a leader in the sport and optical industries, Oakley proactively seeks out select non-profit partnerships that align with their brand and business through which they can leverage all of their assets, including Oakley’s premium products, employee volunteers, athlete ambassadors and monetary contributions to make the most impact. Oakley’s charitable partners share their passion and innovative approach to solving critical social issues while empowering those who face these challenges.

Oakley has been an AI supporter for the past two years. The company most recently created the AI themed JP Auclair pro model goggle. Oakley donates 1% of proceeds from the sales of this goggle to AI, and JP matches that amount out of his royalties. Oakley’s community outreach program was also the donor of the basketball court at our first project KACH. To find out more about what Oakley is doing to better the world we live in follow this link: http://www.oakley.com/community/outreach.

Orage offers three seasons of outerwear, casual wear, layering, base layers and accessories. All are designed to keep you warm, dry, comfortable and most importantly, looking like no one else around. From the streets of Montreal, QC and raised in the mountains across North America and Europe, Orage draws inspiration from its passion to be in the mountains and from daily life in an urban landscape. Orage is diverse, living in a constant state of change. They represent the brand through product, culture and people.

This year, Orage is encouraging the snow sports community to become involved with AI by throwing an online fundraiser for our organization with the goal of raising $10,000. Orage is also working toward greening their operation as much as possible and is intent on producing top-notch products with as small an environmental footprint as possible. Visit the following link to discover how they are making this world a more sustainable place: http://www.orage.com/us/our-commitment/

Youthful creativity and originality meets award-winning experience in the Sherpas’ work. The use of cutting edge filmmaking techniques, inventive animation and graphic design, intimate character development and detailed audio design are coupled with years of multifaceted mountain experience and savvy. The Sherpas’ films have been heralded as the best of their kind and have toured the globe with worldwide accolade winning numerous awards. Their latest film All.I.Can “strives to unite global mountain culture and bind us together as the leaders of a revolution. We must be inspired to do all we can for the environment, and we must learn how to take that first tiny step in the right direction."

AI and Sherpas Cinema recently formed a partnership in order to advance environmental sustainability education in the snow sports community. The Sherpas are also instrumental in helping AI create high quality video media for our community to enjoy. Check the Sherpas out at: http://sherpascinema.com/