We are innately drawn to the mountains as skiers and riders. The founders of Alpine Initiatives recognized the potential in this passion for the outdoors and envisioned a unique non-profit to serve as a platform for inspired people to get involved. We fund programs, provide a network of support, and empower those who seek to accomplish a positive change in their own mountain communities. Alpine Initiatives helps the change makers, the startups, and the active volunteers harness and organize their energy to make their goals a reality.

AI began as a small group of inspired individuals with an impulse to give back and has grown into a brand and a movement.  By purchasing AI merchandise, you are supporting on-going projects in mountain communities and showing your commitment to consciously improving your own.

The same passion, inspiration, and innovation that define Alpine Initiatives have combined in epic collaborations with Armada and Oakley as well as other talented artists who have donated their work. These partnerships have become the model for the connectivity we seek throughout the snow sports community. We rely on your purchases of sticker packs, buffs, hats, mugs, patches and kendamas.