We already know the effects of carbon in the atmosphere. (it's the whole polluting the air we breath and contributing to global warming deal, remember?). Their goal is to get 1,000 skiers and boarders to take a pledge to carpool at least once before the end of the season. A simple way to reduce carbon emissions, meet people and save a bit of $$.
We are innately drawn to the mountains as skiers and riders. With a mentality similar to ours at Alpine Initiatives, Matt Philippi, Aidan Haley, Jack Tolan, Taylor Felton, Caleb Braley, Dan Marion, and Michael Brown, co-founders and members of the FullCircle Project team followed their love for the mountains and professional skiing careers to South America.
Most people are familiar with the image of an African child soldier. Most people however, do not understand the circumstances behind the creation of these child soldiers, nor do they know whom is responsible for their creation.
For the second year in a row, Alpine Initiatives and Armada have teamed up to release the much anticipated limited edition 2012 AI JJ. Available in 185 and 175, the most socially-conscious ski on the market is shipping now!
Marc Adamus is a well recognized langscape photographer for good reason. The images Marc captures stirs in us the emotions we experience during those few fleeting moments when the light is perfect and you know you are immersed in a moment that will never be repeated. Enjoy this collection of mountain photos from Marc.
AI just received some exciting news from Armada about one of the most exiciting collaborations we have ever taken part in.... For the second year in a row AI and Armada will be releasing the limited edition AI JJ...
Chili Thom, voted "Whistler's Favourite Artist" every year since 2002, uses mountains as a constant source of inspiration. He expresses himself through film making, DJing but is mostly known around the world for his acrylic paintings. Here is a collection of our favourite Chili Thom paintings.
Last night, Alpine Initiatives teamed up with Mountain Riders for a fundraising event in Grenoble. A few hundred students gathered to watch All. I. Can. and to discuss different sustainability ideas and practices in the mountains.